The REAL Reason Facebook Switches to Top Stories

Have you noticed that a few days after you turn your feed to "Most Recent" that it magically switches to "Top Stories" and you didn't do anything? All of the sudden you start seeing posts from 2 days ago instead of 2 hours ago.

Do you know the reason why?

Facebook wants you to engage. But the programmers know that humans like novelty - new stuff. If we are bored, we will turn our attention elsewhere. So, guess what happens when you set your feed to "Most Recent" and then return a few minutes later? You see the SAME posts and then LEAVE. You're not clicking on stories, or liking posts, or fueling the data collection process that retailers pay BIG money for.

That's why Facebook resets your feed to "Top Stories" instead. Chances are high that when you leave for a few minutes and return, the top stories have CHANGED and POOF! They are new to you! So you stay on and click and share.

I challenge you to change your setting to "Most Recent" and see if you can tell the difference. Post below what you find.

I bet you will see posts from friends you thought fell off the face of the book. (Get it?) But, their posts were getting a zillion likes and shares and comments so they were buried in your feed.

Oh, and please, correct me if I am wrong. Especially if YOUR feed doesn't morph back into "Top Stories" in a day or two.